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Health First Pleased to Announce Franz Lorenz as New Director of Medicare Sales & Services for Health First Health Plans

Rockledge, FL (November 26, 2013) – Health First is pleased to announce Franz  Lorenz as the new Director of Medicare Sales & Services for Health First Health Plans. In this position, Lorenz will be responsible for the Medicare sales and services of Brevard and Indian River Counties. He will also manage enrollment growth and retention for all Health First Health Plans’ Medicare Advantage plans.

Lorenz is a seasoned Medicare sales leader with extensive healthcare administration experience. He has served as a Director of Sales & Marketing and Market Leader for healthcare management and managed care organizations throughout Florida, providing Medicare, Medicaid, Commercial, Individual, Third Party Administration and Financial Services products. He also has many years of experience with successfully developing, expanding and retaining membership.

Lorenz earned his Bachelor of Arts degree in International Relations (with certification in Latin American and Caribbean Studies), and Masters of Health Services Administration from Florida International University.   



About Health First

Founded in 1995, Health First is a fully integrated health system. The not-for-profit employs more than 7,500 people and has four hospitals (including Holmes Regional Medical Center, Palm Bay Hospital, Cape Canaveral Hospital and Viera Hospital). Health First Health Plans also offers a wide variety of health insurance plan options for Brevard and Indian River Counties. In addition, Health First is home to Brevard County’s only Trauma Center. Health First Medical Group is the largest multi-specialty physician group on the Space Coast. Health First offers numerous outpatient and wellness services, including four Pro-Health and Fitness Centers. Visit for more information.